Does this apply to You? Does your Website focus on Problems you solve or is it essentially a datasheet or product catalog? Business Best in Class websites address the problems of their ideal client and show how they solve those problems.
The Right Tool for the Job Overview: Actually to address this issue, several Right Tools are needed. First you need a website that will invite responses. Does your Home Page have a clear, concise, and compelling Call to Action? Do you offer something of value to get a response? Is your contact information clearly visible?
Once this website is built, you need to drive traffic to it. There are many tools available, but which are best for your business? Which are consistent with your Strategy and will provide you the highest ROI? The key here is ROI. You MUST be getting more back then you are investing.
Now that your website has traffic, how do you track the traffic, convert some into business, and then nurture the ‘Just Looking’ visitors? This is especially important since the internet has enabled buyers to successfully research products and services, as well as the various suppliers very easily. Recent reports estimate that as high as 65% of buyers have researched, and in many cases made their buying decision, prior to even engaging a sales rep.
What about Social Media as a lead generator for your business? Social media is not simply today’s trendy marketing ploy – it’s here to stay. The use of Social Media in your business must match your strategy. Social Media can impact every aspect of marketing and growing a business.
Effectively measuring your traffic, lead to sales conversions, social media interactions, and many other aspects of this new medium can be crucial to the success of your business – both today and in the future. RES has the knowledge and the partnerships to help you with may look like a very daunting task.
Example: By working with one of our Joint Venture partners in this area, a client was able to redesign his website, double the traffic to his site, triple his conversion rate per week, and added 20% more to his bottom line, all in less than 6-months. So his ROI was huge and his investment paid for itself many times over. This solution was The Right Tool for the Job for this client.
What would be The Right Tool for the Job to make the Web work more for you?
This solution is available in multiple formats: 1-to-1, small groups, or distance coaching.
