Does this Apply to You? Are your sales teams able to succinctly provide a Core Message to a potential client that clearly articulates the value, in their terms that you would provide them? Are your Marketing and Sales efforts marching in unison?
Most sales systems start with you meeting with the prospect for the first time. But how do you get these meetings in the first place? Some companies are getting many leads from the internet or shows, but how many of these are good? Some companies could be getting more leads from their customers, but they are not using some simple tools that could help them get more. Some need leads from new prospects, but are seeing the reaction of non-returned phone calls and non-answered emails. Do you identify with these challenges?
The Right Tool for the Job Overview: If you need leads, don’t you want highly qualified leads? What is your current lead conversion rate? What is the business return to you if you focused your lead generation budget on getting highly qualified leads? What is the Right Tool for the Job for your unique company to get these better leads? For example, is there still a need for a manual lead generation system within your business? If so, what works today to give you measurably the lowest cost in time and effort while providing the highest efficiency and results?
Example: An Enterprise printer’s strategy was to focus on large Madison Avenue advertising firms, because their projects were for hundreds of locations at a time. He already had two firms as clients, and wanted to get into others, but was having no success. We wrote a series of sales letters that focused on well researched heartburn producing issues, which he sent to 25 firms. The results were an immediate gain of three new firms, followed by three additional firms within the year. These new firms doubled his business from $3 million a year to over $6 million. The letters, accompanying scripts, and timing were the Right Tool for the Job.
There are many other examples. What is the Right Tool for the Job for your company?
This solution is available in multiple formats: 1-to-1, small groups, or distance coaching.
